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Critique wanted: portfolio homepage, third revision

Sofia Almeida·

Third pass at my portfolio hero. I have cut the copy down twice and it still feels busy.

Specifically: is the case study grid readable at a glance, or do the four columns turn into wallpaper? Brutal feedback welcome, I would rather hear it here than from a client.

3 replies

Dee Okonkwo·

As the sort of person who hires you: I do not care about the grid, I care that not one tile tells me what the business got. Put a result under each title — "+38% enquiries in 3 months" — and you can keep four columns.

Amelia Hart·

Four columns is the problem. At a glance I read texture, not projects. Three columns with a bigger first case study reads as a hierarchy instead of a catalogue.

Sofia Almeida·

Ouch, and correct. Rebuilding with three columns and outcome lines tonight.

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