Retainers vs projects — moved my consultancy across, here is what changed
Dee Okonkwo·
Two years of feast and famine ended when I stopped quoting projects. Three clients at £2,400 a month now covers the whole business.
What made it sellable: I priced the outcome (pipeline reviews and one campaign a month), not my hours, and I put a 90 day minimum with a 30 day exit after that. Nobody has used the exit.
Happy to look at anyone's retainer proposal if you paste the structure.
3 replies
Amelia Hart·
The 90 day minimum is the bit most people skip and it is why their retainers churn in month two.
Raj Patel·
Same model in accountancy — monthly fee, not annual invoice. Clients budget better and we stopped chasing money in January.
Ben Carter·
Trying this for content shoots. One shoot day a month at a fixed fee instead of quoting each job.
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